Brighton Consulting Internet Marketing

Internet business technology forevery business professional.What every business professional needs to know about Internet technologyClear, nontechnical explanations: hardware, software, infrastructure, and moreThe importance of Internet business even after the dot-com crash Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon. Current Internet hardware and software technologies and their implications Web content development and design: what you must know to build effective business sitesNew opportunities made possible by XML and XML-related technologiesInternet business models and marketing: lessons of the dot-com crashInternet security: protecting your data, applications, and customersRelational databases, data warehouses, and data miningMicrosoft(r) .NET versus Linux(r), Java(tm), and the open source movement Selecting a Web hosting service, last-mile connection, and application service providerWeb services, SOAP, middleware, enterprise application integration, and B2B integration Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internetbusiness revolution. Now, one book illuminates them all: "The Essential Guide to Internet Business Technology.

"If you're interested in becoming a rich consultant, this book is a must read."--Robert F. Mager, Founder and President, Mager Associates, member, Training & Development Hall of Fame Completely updated for today's consultants, this classic how-to handbook gives you the strategies and guidance needed to grow a firm that can bring in $1 million-a-year. Step by step, "Million Dollar Consulting explains the ins and outs of: Raising capital Reeling in new clients Setting fees Accelerating growth Relationship selling Value pricing Self-promotion And much more! Consultants will find critical new material on how to overcome objections and vital information on internet- and e-based marketing and sales. There's also a new chapter on how to work in smaller markets with family owned businesses, non-profits and other "non-traditional" clients. Packed with the most up-to date information available, "Million Dollar Consulting will boost performance and profits for you and the companies you consult. "Blast out of the "per diem trap and into value billing."--Jim Kennedy, Founder, Publisher, and Editor, "Consultants News "The advice on developing price structure alone is worth a hundred times the price of the book."--William C. Byham, Ph.D., author of "Zapp! "'Must reading' for those who are beginning a practice or seeking to upgrade an existing practice."--Victor H. Vroom, John G.

Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.

USWeb - USWeb is an Internet marketing company based in Aliso Viejo, California. Originally founded as a Web design company, it expanded during the dot-com boom into consulting and marketing.

E-marketing - E-marketing is a type of e-commerce that can be defined as achieving marketing objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives.

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